Multicultural PRO

ASG Candidates Victorious in Non-Partisan Races

Posted by Alec Loftus on Nov 8, 2017 2:22:03 PM

We won… three times!

ASG is proud to report that all three candidates we represented in non-partisan races were victorious Nov. 7, 2017 – with large margins of victory.



ASG Non-Partisan Candidates, Nov. 7, 2017:

  • Boston Mayor Marty Walsh -- Re-elected, 66% of vote
  • Randolph Town Council President Ken Clifton -- Re-elected, 62% of vote
  • Randolph At-Large Candidate Natacha Clerger -- Elected 1st Haitian Councilor

For each candidate, ASG used its special blend of multicultural marketing to build support in majority-minority communities that have more power than ever before.

ASG’s is also featured in today’s Globe story by Jim O’Sullivan about how Boston now has the most women of color in history on the City Council. 

“It’s about time,” said Josiane Martinez, CEO of Archipelago Strategies Group. “I feel like minorities are driving our population, economic, and cultural growth, and it’s about time that leadership catches up to that.” 

These strategies are applicable to any campaign for non-profit, corporate or government organizations seeking to connect with diverse audiences. ASG would love to work with you on your next campaign to achieve similar success.

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